AllBusiness.com

Eric Pedersen: AllBusiness Homepage Page AllBusiness Homepage Page

AllBusiness.com is a large web portal consisting of 7 million plus original and licensed articles aimed at small and medium businesses.

I began as a front-end developer and assisted in the maintenance of the CSS and HTML of the site templates, conducted multi-variant testing for the entire site, worked closely with the advertising team in addition to other roles and responsibilities. I later served as Production Manager for the site guiding the development and implementation of new features and content. The site was based on a custom CMS solution so the templates were a close collaboration between our engineers and developers. A great deal of effort was placed on the SEO and SEM aspects of the site.

AllBusiness.com was purchased by D&B in 2009 and sold in 2011.

Company: AllBusiness.com
Role: Web producer, Production manager
Date: 2007 - 2012
Skillsets: CSS, HTML, Multi-variant testing, information architecture

3233 Cabrillo Street,
San Francisco, CA 94121